All different, all the same.


It’s all too easy to look at other people and think how different they seem to us.  And difference can breed suspicion and fear.  They don’t look like us, so they don’t think like us, therefore they must be against us.

Yet, if we scratch under the surface, we’ll find people with very much the same daily worries and pressures of life to get through.  Parents struggling to bring up their children as best they can.  Children trying to make sense of a world where social media tells them one thing and life experience shows them another.  Life is jam packed with contradictions.

The truth is a paradox;  we are all different, we are all the same.  We should celebrate our differences, they give colour and nuance to life.  At the same time we should recognise that we are all human beings trying to make sense of everyday life.

This month we will be launching a new social media campaign for Squarehead.  We want more children to get to know the books and understand that “it’s good to be you”.  One of the strands of the campaign will be short films of all kinds of different people saying this line to camera:  “I am Squarehead”.  At the end of the film are three captions:

We are all different.

We are all the same.

We are all Squarehead.

PS. If you would like to be part of the campaign, get someone to make a mobile phone video (landscape) of you, or your children, saying: “I am Squarehead” and send it to: